Website Builder
The Website Builder lets you create and publish professional marketing websites for your brokerage firm — complete with property listings, team pages, lead capture forms, and custom domains.
Website Management
Navigate to Websites from the sidebar (globe icon) to see your website dashboard.
The dashboard has two tabs:
Websites — all your websites as cards. Each card shows a picture of the site's home page — the live site once it is published, and otherwise the page as it would publish — above the name, domain status, deployment status, and action buttons (Edit, Domain, Preview, Delete). The picture is taken shortly after a site is created or changed, so a card may show a globe for a few seconds first.
Inquiries — an inbox for leads captured through your website forms. New inquiries show an unread count badge.
Creating a Website
Click + Create Website to start:
- Enter a website name (it can be changed later from the editor's title)
- Choose Blank Website, a page template (About, Team, Contact, Listings, Blog, Home — the site starts with that one page), or a site template. Each is shown as a screenshot, and your organization's brand kit (colors, fonts, logo) is automatically applied
- A site template opens a preview of its pages; untick any you don't want, then click Use this template
Either way you land in the editor.
The Website Editor
The editor uses the same powerful canvas engine as the Presentation Builder.
Layout
- Left sidebar — page list with add, duplicate, delete, and rename per page
- Center — the page canvas where you design visually
- Right sidebar — element properties and data source configuration
- Top bar — website name, viewport toggle, publish button
Pages
Websites are multi-page. Common pages include:
- Home — hero section, featured properties, company overview
- Properties — dynamic property listings pulled from your CRM
- Listing Detail — individual property pages with photos, financials, and inquiry forms
- Our Team — team member profiles
- Contact — contact form and office information
Click Add Page in the sidebar to add a blank page or one from a template (About, Team, Contact, Listings, Blog, Home). The same dialog lists the site templates: choose one to preview its pages, tick the ones you want, then either Add to existing pages or Replace all pages — the latter deletes every page the site has and cannot be undone.
To rename a page or change its address, select the page with nothing on the canvas selected: the right panel's Page section starts with its name and its address (/team, say). Both save when you press Enter or click away. The address is kept to lowercase letters, numbers and hyphens as you type, has to be unique on the site, and the home page's is always /.
Viewport Preview
Toggle between Desktop, Tablet, and Mobile preview modes from the top bar to ensure your site looks great on all devices.
Data Sources
The right sidebar includes a Data Source panel for binding page elements to live CRM data. Use data bindings like {brand.company_name}, Address Full, Property Type to automatically populate content from your CRM.
Each bound field supports a Fallback (shown when empty) value — text displayed when the underlying data is missing. Set a fallback such as — or Contact us so pages never show blank fields to visitors.
Repeater elements (property listing grids, tenant tables) display the actual rows from your bound data source when the page is published or previewed. While editing without a bound source, placeholder rows appear to help you design the layout.
Element Toolbar
The same element categories available in the Presentation Builder:
- Layout — Section, Container, Stack, Grid
- Content — Heading, Paragraph, Button, Form, Icon
- Data — Repeater, Table, Map
- Media — Image, Video, Carousel, Shape, Divider
Auto-Save
The editor automatically saves your changes 2 seconds after your last edit. You'll see the save status in the top bar.
Publishing
Click Publish in the top bar to deploy your website. Once published:
- Your site is live at the generated deployment URL
- Click Preview from the management page to view it
- The site can be re-published after making edits
Automatic SEO. Every published site includes a sitemap.xml and robots.txt, a canonical URL on each page, and the tags search engines and link previews read. What those say is yours to set — see Search & sharing below.
Search & sharing
Click Settings in the editor's top bar and open the Search & sharing tab to control how the site appears in a search result and in the card that LinkedIn, iMessage or Slack show when someone shares a link. Two previews at the top update as you type.
- Site title — ends every page's browser-tab and search-result title, as in "About | Kessler Commercial". Leave it blank to use the site name.
- Description — one or two sentences a stranger would click on. Search engines show about 160 characters; the counter tells you when you are past it. Without one, Google writes its own.
- Share image — the picture on the share card. 1200×630 works everywhere; your logo on a plain background is a safe choice. Without one, the first image on each page is used.
- Favicon — the browser-tab icon. Upload a square PNG, SVG or ICO, 32px or larger, or paste a link to one you already host.
Below those, each page can carry its own description, so "About" and "Listings" say something specific rather than repeating the site's. Blank falls back to the site description.
Changes reach the live site the next time you Publish.
The assistant can do this too: ask it to write the descriptions and it will set them for the site and each page, in your firm's voice, without publishing anything.
Custom Domains
Click Domain on any website card and enter the domain you want the site to live at — www.yourbrokerage.com, or the bare yourbrokerage.com. Publish the site first: the domain attaches to the published site, so a site that has never been published cannot take one yet.
Everre then needs one DNS record at wherever your domain is managed: a CNAME pointing at your site. There are two ways to add it.
One click, if your DNS host supports it. If the domain is managed at Cloudflare, GoDaddy, IONOS or another host that speaks Domain Connect, the dialog shows a Connect with Cloudflare (or GoDaddy, …) button. Click it, sign in at your host, approve the record it shows you, and you are brought back to Everre with the domain already being verified. Nothing to copy.
By hand, otherwise. The dialog shows the record — type, name and value, each with a copy button — and where to paste it at the common hosts. Add it, then click Verify Domain. DNS changes can take anywhere from a few minutes to an hour to be seen; if verification says pending, try again a little later.
A bare domain (yourbrokerage.com without www) is always added by hand, because a CNAME cannot be placed at the root of a domain at most hosts. Cloudflare accepts it; elsewhere use www.yourbrokerage.com.
Once verified, the SSL certificate is issued automatically, the site card shows the domain, and the next publish makes it the site's canonical address. Remove takes the domain off the site; the DNS record at your host is yours and is left alone.
Navbar
The navbar is drawn above every page in the editor, as it will publish. Click it — or Settings in the top bar, then the Navbar tab — to change the site-wide part: switch it on or off, set the wordmark or a logo image (upload a PNG or SVG, or paste a link), the background and text colours, whether it stays at the top as the page scrolls, and its height.
Which pages it links to is decided page by page. With nothing selected in the editor, the right panel shows the current page's own settings:
- Show navbar on this page — off for a landing page that should stand alone.
- Link in navbar — off for a page that exists but should not be in the navigation, such as a privacy policy or a thank-you page. The home page is never listed; the logo is its link.
Linked pages appear in the order of the page list, so drag pages there to reorder the navbar. The Links section of the navbar settings lists them and lets you add extra links to somewhere outside the site, such as a blog, after them.
On a phone the navbar folds its links behind a menu button; switch the editor to the mobile view and click the button to see the menu as visitors will.
Footer
The footer is drawn under every page the same way. Click it — or Settings, then the Footer tab — to switch it on or off, set the line at the bottom (your address or licence line; blank is "© year, site name"), add links such as a privacy policy or your LinkedIn page, and choose its colours. Show footer on this page, beside the navbar switches in the right panel, takes it off a single page. A page with a section named Footer uses that instead.
Lead Capture & Inquiries
Website forms (contact forms, property inquiry forms) automatically capture leads into your Inquiries inbox. Each inquiry includes:
- The submitter's name, email, phone
- The page and form they submitted from
- The property they were viewing (for property inquiry forms)
- A timestamp
You can respond to inquiries directly or convert them into CRM contacts and pipeline leads.
Tips
- Brand kit first — set up your brand kit (Settings > Brand Kit) before creating a website. Colors, fonts, and logos are automatically applied to templates.
- Data-driven pages — use Repeater elements with property data sources to create dynamic listing pages that update automatically as your CRM changes
- Mobile-first — always preview your site in mobile viewport before publishing, as most visitors will be on mobile devices
- Form placement — add inquiry forms to property detail pages and the contact page to maximize lead capture
- Borrowing pages — a site template's pages can be added one at a time alongside what you have; only Replace all pages removes existing pages